When it comes to social media marketing, Facebook is still the king. With over 2 billion monthly active users, it’s a platform that no business can afford to ignore. But as the platform continues to evolve, so do the best practices for marketing on it. What worked in 2018 might not work in 2022 – and that’s why it’s important to stay on top of the latest trends. In this blog post, we’ll share some of the best Facebook marketing practices that you should be using in 2022. From using Stories to capitalizing on data, these tips will help you get the most out of your Facebook marketing efforts.

Make profile modifications

When it comes to Facebook marketing, one of the most important things you can do is to make sure your profile is up-to-date and reflects your brand in the best light possible. Here are some tips for making sure your profile is optimized for Facebook marketing:

1. Make sure your profile picture is professional and represents your brand well. This is the first thing people will see when they come to your page, so make sure it makes a good impression.

2. Use keywords in your profile description to help people find your page when they search for topics related to your business.

3. Keep your information up-to-date, including your contact information, hours of operation, and anything else that might be relevant to potential customers.

4. Take advantage of Facebook’s cover photo feature to showcase images or promotions related to your business.

5. Use call-to-action buttons on your page to encourage people to take action, such as “Sign Up” or “Learn More.”

Pin your posts

To get the most out of your Facebook marketing, it’s important to pin your posts. This ensures that your post is seen by as many people as possible, and it also allows you to control the narrative around your brand.

When you pin a post, it will stay at the top of your page for 7 days. This means that anyone who visits your page will see your pinned post first. You can change which post is pinned at any time, so make sure to keep your most important messages at the top of your page.

Pinning a post is easy: just click on the “Edit” button in the top-right corner of your post and select “Pin to Top.”

Facebook ads

There’s no question that Facebook ads are effective. But with so many options and strategies available, it can be difficult to know where to start. The best Facebook marketing practices in 2019 include using video, custom audiences, and lookalike audiences.

Video is one of the most powerful tools in a marketer’s toolkit. And it’s no surprise that Facebook is pushing hard for brands to use more video content. In fact, Facebook recently announced that they’re changing the News Feed algorithm to prioritize video content from friends and family over other types of content.

Custom audiences allow you to target your existing customers and website visitors with laser precision. By uploading your customer list or installing a tracking pixel on your website, you can make sure your ads are served only to people who are already familiar with your brand.

Lookalike audiences are a great way to reach new people who are similar to your best customers. Facebook uses its vast data trove to find people who have similar characteristics to the people on your custom audience list. This ensures that your ads are being shown to people who are more likely to be interested in what you have to offer.